Vantage Online Publishing, LLC
is a fully funded start up launched by
the Founder of one of the Internet's leading advertising agencies.
After spending hours in the car on business trips, the brains behind
Vantage realized they could deliver content to users on a more local
level; and an idea was born.
More than 50% of the online audience checks the weather online, generating
billions of page views and $100's of millions of advertising revenue annually.
After knowing this tidbit of information, how could we resist? A light bulb
went off and WT Weather took off.
Our goal is to become the leading online publisher to bring local content to the online audience.
Alan Pearlstein
Bio - President, CEO
Alan founded Flying Point Media, Inc. in 2002. In five years, he has grown
the New York based agency into one of the premier Internet specialist for
entrepreneurial brands. A direct-response marketer by training, Alan has
consistently turned challenger brands into category leaders via Internet
advertising. Pearlstein is one of the few online media executives to have
run a product business, having founded Byron and Poole in 1992. He built
the company's portfolio to more than 30,000 customers before selling the
business in 1998. Alan's extensive background in both Fashion and Internet
marketing make him a unique asset to the development, growth, and success of WT Weather.
Ashley Rapoport
Bio - Vice President
Ashley, a graduate of the University of Pennsylvania, has been with Flying Point
Media, Inc. since January 2005. In just over two years with the agency, she has
honed her skills as a key Account Executive, a member handling the agency's largest
accounts including Emigrant Direct and Strivectin-SD. In the last year, Ashley has
focused a portion of her attention towards bringing in new business, creating and
delivering pitches for the CMOs of major brands nationwide. With a family
background in the shoe industry, Ashley has a unique perspective on style and
fashion that brings a youthful and fresh outlook to WT Weather
